01
Say the thing
Plain words, in the order that answers the question. If a fee applies, name it before we are asked. Nobody has ever been delighted by a euphemism.
Nothingnewneeded
01Why we existThis is our mission
02What we areThis makes us relevant
A marketfor whatalreadyexists
03What we believeThis makes us different
Wornis notused up
04How we deliverThis makes us credible
Price
The seller keeps what the buyer pays, minus a fee we will say out loud. No listing fee, no fee for being new here, nothing that turns up at checkout.
Protection
The money waits until the item arrives and is what it said it was. Both sides can see where it is the whole time.
Speed
A listing takes a photograph and a price. Everything the item can tell us about itself, it tells us — the seller fills in what is left.
Reach
One catalogue, several countries, each with its own currency, carriers and rules. A buyer sees what can actually reach them.
Reusability
Every item on here was made once and is being used twice. That is the whole product, and it sets the tone of everything around it.
04How we deliverThis makes us credible
Price
The seller keeps what the buyer pays, minus a fee we will say out loud. No listing fee, no fee for being new here, nothing that turns up at checkout.
Protection
Speed
Reach
Reusability
05How we communicateThis makes us memorable
02
Show the item, not the idea
The photograph is the product. Our job is to get out from in front of it — less chrome, fewer badges, no stock photography standing in for a real wardrobe.
03
Never lecture
Buying second-hand is already the good choice. It does not need a sermon attached, and the person doing it does not need to be told they are saving the planet.