Imagery
Our imagery reflects real people, authentic moments, and the beauty of sustainable fashion. Every image tells a story of conscious consumption.
Photography Style
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Authentic & Real
Show real people in natural settings. Avoid overly staged or artificial compositions.
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Natural Lighting
Prefer natural, soft lighting that feels warm and inviting. Avoid harsh shadows or over-editing.
Image Guidelines
Diversity & Inclusion
Our imagery celebrates diversity in all forms. Represent people of different backgrounds, body types, ages, and styles authentically.
Sustainability Focus
Showcase secondhand fashion, circular economy concepts, and sustainable practices. Images should reinforce our mission.
Quality Standards
Use high-resolution images that are sharp and well-composed. Maintain consistent quality across all touchpoints.
Usage Guidelines
Do
- Use images that tell a story
- Show real people and authentic moments
- Maintain consistent style and quality
- Optimize images for web performance
Don't
- Use stock photos that feel generic
- Over-edit or apply heavy filters
- Use images that contradict our values
- Include images without proper attribution