Imagery

Our imagery reflects real people, authentic moments, and the beauty of sustainable fashion. Every image tells a story of conscious consumption.

Photography style

Authentic & Real

Show real people in natural settings. Avoid overly staged or artificial compositions.

Natural lighting

Prefer natural, soft lighting that feels warm and inviting. Avoid harsh shadows or over-editing.

Image guidelines

Diversity & Inclusion

Our imagery celebrates diversity in all forms. Represent people of different backgrounds, body types, ages, and styles authentically.

Sustainability focus

Showcase secondhand fashion, circular economy concepts, and sustainable practices. Images should reinforce our mission.

Quality standards

Use high-resolution images that are sharp and well-composed. Maintain consistent quality across all touchpoints.

Usage guidelines

Do

Use images that tell a story
Show real people and authentic moments
Maintain consistent style and quality
Optimize images for web performance

Don't

Use stock photos that feel generic
Over-edit or apply heavy filters
Use images that contradict our values
Include images without proper attribution